Branding for Love’s Club.

Love Club is a new bar and creative venue that opened in Bushwick, NY, in May 2025.
Jane, the founder, is a big fan of motorcycles and rock, and that rebellious energy became the backbone of the brand’s identity. I drew inspiration from the raw, pared-back aesthetics of the 2014 Tumblr grunge era — when flannels, slip dresses, vintage band tees, Polaroids, and worn-in Doc Martens were the hallmarks of authenticity.
The goal was to capture that same spirit: a desire for something real and unpolished.

Creative Director: Laura Benocci
Art Direction: Laura Benocci