Stella Artois

Concept, Creative Direction, Brand Identity.

Developed a new hospitality concept for Stella Artois inspired by American dive bars, reimagined through a European lens. Located in the heart of Brussels, Stella Sablon was designed as a place where late afternoons naturally turn into late nights. Alongside the concept, we crafted the full visual identity and every detail of the space — from the booths and pool table to the windows and custom napkins.