hi! i'm laura — a hybrid creative director and strategist with a diverse background spanning advertising, music, and culture. after six years in agencies and four in the music industry, i’ve developed a strong focus on branding and visual identity systems. two years ago, i collaborated with the french lgbtqia+ media powerhouse têtu•, crafting strategies for international and specialized campaigns. more recently, i’ve been working as a freelance associate creative director at bellweather, a nyc-based agency dedicated to non-profit, cultural, and governmental projects. i also collaborate with snapchat as a music curator.

i’m particularly drawn to projects that live at the intersection of strategy and creativity — the kind that not only shape culture but also carry meaning. whether through artistic impact or social relevance, i believe creative industries have a responsibility in how messages echo through the world. that responsibility (and that potential) is what excites me most.

download my resume here.