Back in the Dayz

A selection of work created during my time at Back in the Dayz, a management, booking, and concert production agency.

Working with both established and emerging artists — including Roméo Elvis, Caballero & JeanJass, La Smala, Senamo, Todiefor, ICO, Lord Gasmique, and Yanso — I was involved in the 360° development of music projects and careers.

My role spanned sponsorship and partnership strategy, photo and music video production, team management, label and streaming platform relations, event and tour coordination, artwork creation, branding, and creative direction.

This multidisciplinary experience allowed me to develop a holistic approach to building artists, audiences, and cultural relevance, while navigating the intersection of creativity, culture, and business.