My Voice My Choice

Creative Direction

Campaign developed for My Voice, My Choice, a European citizens’ initiative advocating for safe and accessible abortion rights across the European Union.

Created around the 50th anniversary of Simone Veil defending the law legalizing abortion before the French National Assembly, the campaign aimed to reconnect younger generations with the ongoing fight for reproductive rights. By combining archival footage with visuals and codes inspired by internet culture, the project translated a political and historical subject into a more contemporary, relatable, and engaging visual language designed for social platforms and digital audiences.