My Voice My Choice
Creative Direction for My Voice My Choice.
50 years ago, on November 26 1974, Simone Veil defended the law legalizing abortion the French National Assembly. Today, we must continue her fight. This European campaign aims to reach a broad audience, especially young people, to encourage them to sign a petition supporting safe and accessible abortion rights in the EU.
Mixing archival footage with visuals inspired by internet culture, we wanted to inform and connect with a younger audience — raising awareness in a way that feels relatable and engaging.
Agency: Louder Agency
Creative Director and Concept: Laura Benocci
Video Editing and Motion Design: Athena De Callatay