140 Degrés by Mallory Gasbi

Creative Direction, Brand Identity.

Brand identity and creative direction for 140 Dégrés.
140 Dégrés reimagines the traditional Belgian fritkot through the lens of Michelin-starred chef Mallory Gabsi. Bringing Belgian street food culture to Paris.

Alongside the branding, I contributed to the early creative vision for the spatial experience by developing moodboards and visual references for architecture, materials, atmosphere and décor. These explorations helped establish an initial direction before the architectural design was developed by Diettert Collet.